About us

Our story began in 2010 in Montreal, Quebec, Canada. Three friends with a shared passion for exploring the city's vibrant food scene found themselves particularly captivated by one flavor they couldn't live without: coffee.

For us, coffee became more than just a beverage; it was a ritual that brought us together. Recognizing the significant role of caffeine in our daily lives—whether through tea or coffee—we saw an opportunity to challenge and change the narrative around coffee consumption in North America, particularly the misconception that Asian countries predominantly drink tea and seldom indulge in coffee.

Fast forward to 2020, and our mission has crystallized. We are here not only to showcase our love for coffee but also to champion and support Southeast Asian countries and their coffee establishments. These regions offer some of the most exquisite flavors the world has ever known, and we are dedicated to sharing them with you.


Historically, Southeast Asian countries have faced numerous challenges, including wars, controversies, and acts of violence that have left their populations in need. We are committed to supporting these communities by ensuring a sustainable and recurring inflow of resources.

We achieve this by sourcing green coffee beans directly from suppliers who support specific organizations, such as the **Integrated Tribal Development Foundation (ITDF)**. ITDF works to provide healthy drinking water and education to hill tribes, ensures sustainable employment through cooperatives, and empowers women within tribal communities. Learn more and contribute at [ITDF International](https://itdfinternational.org/).

Our green beans are roasted locally in Montreal, preserving their freshness until they reach your cup. This meticulous process guarantees an optimal flavor profile and a unique taste that allows you to truly appreciate the effort and dedication of the individuals who cultivate these beans.


We sell our products directly to consumers through our online platform, and we are looking to partner with Southeast Asian establishments in the future. Our goal is to break down stigmas, foster cultural togetherness, and create a community that celebrates the rich and diverse world of coffee.

Join us in our journey to bring the best of Southeast Asian coffee to your daily cup and support the communities that make it possible. Together, we can enjoy incredible flavors and make a meaningful impact.